5 Rules for Making Church Websites Interactive

Ultimately for a church, the goal must be a deeper relationship with Jesus through better connection to the body.

5 Rules for Making Church Websites Interactive
All web products must allow the guest to connect with the rest of the site and the church's information easily.
5 Rules for Making Church Websites Interactive
All web products must allow the guest to connect with the rest of the site and the church's information easily.

Visual Arts News

Christmas Production: Setting the Stage for Christmas
Washes, Spots, Beams: Varied Options Key For Your Lighting Rig
Environmental Projection: Tips On How To Implement It Best
1,273 Days In The Life of Environmental Projection

Visual Arts Resource

Lighting Consoles Guide: Shedding Light On Choices
Learn about a half-dozen options that are particularly scalable, beginning with personal computer operability, all the way up to multiuniverse, full-size lighting consoles.
·
Gates WFX 2017

Adrian was a speaker at WFX this year in Dallas. For 2018, the conference is slated for Orlando in November. We hope to see you there.

I’ve been making web content professionally for 15-plus years. Over the course of that time, I’ve come up with a few rules. For the past several years, I’ve talked a lot about the importance of interactions on your website.

Fundamentally, a website needs to be different than a print newsletter, because the internet gives you options you can’t have on paper, such as “click here” comes to mind, as an obvious example. But what is the difference between a good interaction that drives engagement and busy-work for the user?

Think of the user experience.

In my opinion, the strongest interactions follow five basic rules:

1. All web products must allow the guest to connect with the rest of the site and the church’s information easily. Nothing is completely self-contained, because everything feeds back to additional, reinforcing information elsewhere.

If you finish reading a blog on the kids church, the bottom of the page should include a photo gallery of kids pictures or a link to past Kids Church activities. Or better still, an article for parents in the church to find out how the kids ministry works. Keep the content relevant and focused.

2. Guests must be able to interact with the site. Whether enticed, challenged, or entertained, there must be an opportunity for them to make a choice: “Click here to learn more!” Sign up forms following an event with descriptions are a good example. This is done through two simple steps: 1. Give the users a strong call to action, like “Sign Up,” and 2. Make sure the sign up form actually works! Nothing annoys a user like believing they signed up and never hearing back, because of a broken link or broken process.

3. Any interaction must lead the user to fulfill the intended goal of the page; whether that’s a sale, a demonstration of comprehension, a download of data, a request for information or a simple chance to connect. And it must do so effectively in a way results can be monitored.

Ultimately for a church, the goal must be a deeper relationship with Jesus through better connection to the body.

4. Interactions work best when they lead to real connections with real people. Online relationships can be disposable, but if they lead to real life relationships, they are invaluable. Maybe respond to inquiries through the website with phone calls, or when appropriate, handwritten notes.


More About Adrian Gates
Adrian Gates is the Media Director for Crossroads Community Church in Fitchburg, Massachusetts. In his 16 years as a media professional, Adrian has served many different roles, including music producer, web master, videographer, consultant, social media “expert,” sound guy, lighting guy, stage hand, and roadie. His clients have included some of the largest tech companies in the world, New England churches looking to modernize, and dedicated weekend warriors. Adrian is a graduate of the New England Institute of Art and Communications.
Get in Touch: mediaservices@crossroadsconnects.com    More by Adrian Gates

Latest Resource

Worship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.


Article Topics

Visual Arts · Multi-media · Team Management · Leadership · Team Development · Church Websites · Comprehension · Design · Emotions · Information · Interactions · All Topics

Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine. Subscribe today!

Comments

©2017 Worship TechDirector · A Division of EH Publishing, Inc. d.b.a EH Media. All Rights Reserved.