9 Values of a Millennial-Friendly Church

Understanding what millennials value and assessing how your church lines up with these values are the first steps to becoming a millennial-friendly church.

9 Values of a Millennial-Friendly Church
Churches who embrace technology will be embraced by millennials. They have grown up with technology and it is a way of life for them.
9 Values of a Millennial-Friendly Church
Churches who embrace technology will be embraced by millennials. They have grown up with technology and it is a way of life for them.

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Worship Facilities Magazine, January-February 2017
The January-February 2017 issue of Worship Facilities Magazine includes articles pertaining to how to best do video announcements, and exploring digital giving options.
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With millennials representing the largest age group by far, most churches today are asking “How do we reach millennials?” However, before you can reach millennials, you must first understand them.

Understanding what millennials value and assessing how your church lines up with these values are the first steps to becoming a millennial-friendly church. These nine values can make the difference between whether your church will attract or repel millennials.

Churches who reach millennials are those who understand the importance of relationships.

1. Authenticity – As we review this list of values, authenticity is a great place to begin. It is important that you do not simply say that your church has the values on this list. You must truly live them out. Millennials can detect the difference between aspirations and values, so it will hurt more than help for a church to pretend holding such values. If you are serious about seeking millennials, your church must go all in, and invest deeply into the values outlined here.

2. Making a Difference – Millennials want opportunities to get involved in meaningful work and are looking for churches who are truly making a difference in their community and the lives of those connected to the church. Commit to sharing how your church is impacting the world and be sure to give millennials a chance to get involved.

3. Choice – Millennials like to have options and flexibility. How can your church give members more choices in each area of ministry? Maybe you can offer different worship experiences, replace in-person or print classes/materials with online options, allow members to volunteer in a variety of areas instead of committing to one long-term, etc. Audit your church and look for any choices or flexibility you can give members.

4. Urgency – Millennials are accustomed to instant gratification. How can you meet their needs…now? How can you speed up communication? What next steps can they take now? Replace long processes and wait times wherever possible.

5. Education – Millennials are the most educated generation to date. They value self-development and feedback. A church that values education will provide ongoing training and mentoring that will help members well beyond their volunteer work.

6. Individual Attention – Churches who reach millennials are those who understand the importance of relationships. millennials want to be known and understood. They don’t want to be a number, but instead are looking to build meaningful relationships. Look for ways to intentionally help your attendees connect with others.


More About Kathryn Binkley
Kathryn Binkley is a strategic marketer called by God to help churches communicate more effectively. For more than 10 years, Kathryn has planned, managed and tracked the results of strategic marketing and communications plans. She began her career working for marketing agencies serving a wide variety of small businesses, non-profits and large corporations. In 2014, she felt led by God to use her time and talents for a greater purpose so she answered His call and created Alyght, a church communications agency, a church marketing agency, based in North Carolina. She has worked with churches with thousands of members, as well as those with fewer than 15, and most recently co-authored a book titled “Rethink Ministry: The 7 practical Steps to help ministries launch or revamp their current digital strategy.”
Get in Touch: [email protected]    More by Kathryn Binkley
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Article Topics

Team Management · Budgeting · Leadership · Team Development · Volunteers · Attention · Authenticity · Choice · Difference · Diversity · Education · All Topics

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