A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church

For first-time visitors to your church, show them things like how to get to your church, while showing them the perspective of what they would see first, whether it is your church building, or the church's sign.

A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church
An initial screen grab of the intro video for Cornerstone Fellowship Church in Fountain Valley, California, showing what first-time visitors would see upon visiting the church, from the church sign, to walking through the front entrance to the church.
A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church
An initial screen grab of the intro video for Cornerstone Fellowship Church in Fountain Valley, California, showing what first-time visitors would see upon visiting the church, from the church sign, to walking through the front entrance to the church.

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A Quick, Inexpensive Way to Shoot a Great Video Greeting for Your Church

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Make sure the property is repaired and clean

Make sure the paint isn’t cracked or pealing, that the weeds are pulled and the plants are trimmed, that there are no storage areas visible, and so on. Otherwise, your video may turn more people away than it attracts.

You spend a lot of time on the church campus, so you may not see the physical problems others see. Maybe even have an unchurched friend walk through it with you, to point out issues that are immediately apparent to them, that you may miss.

Yes, your smartphone is smart enough for this

You don’t need to buy or rent an expensive video camera. Use the newest smartphone you have access to. Almost everyone in your church has one. That’s what we shot our video on.

Don’t depend on the mic on your phone

While video quality on smartphones continues to increase exponentially every year or so, audio is not nearly as good. Especially if your church is on a busy street, like ours is, don’t depend on the camera microphone to do the job. Ask around to find someone who has a plug-in mic with a long cord, if possible. That will be your best sound.

Or test a few Bluetooth earbud/mics that are as unobtrusive visually as possible.

The lapel mic I used is an Audio-Technica Omni ATR3350, which has since been discontinued, having been replaced by the ATR3350iS. It has a 20-foot cord, great sound quality, and cost less than $100. The currently available ATR3350iS can be purchased for $29, or if you take a few minutes online, you can other comparable models around the same price. This is likely to be your only expense for the entire project.

Don’t use a handheld mic. They’re fine on stage, but they look very awkward in a conversational video.

2. Shooting and Editing

Show them how to find the church

The opening shot should either show your viewers the first look they are likely to have of the church.

For us, on a busy street, that’s our sign. For most churches, people are likely to see the building before they see the sign. If your church is on a side street, or has anything blocking its view, start there, so they know how to find you.

Tell them your location

Whether it’s the physical address or the cross streets, it’s essential that people who want to find you, can. So you need to say it in the video.


More About Karl Vaters
Karl Vaters is the teaching pastor at Cornerstone Christian Fellowship, located in Fountain Valley, California, where he has ministered for 25 years. In addition, he has written two books about small churches; for his blog, Pivot, to go with being the founder of NewSmallChurch.com, a ministry that encourages, connects and equips innovative small church pastors.
Get in Touch: karlvaters@gmail.com    More by Karl Vaters

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Article Topics

Technology · Video · Cameras · Visual Arts · Filmmaking · Video Production · Team Management · Budgeting · Church · Church Service · First-Timer · Inexpensive · Intro Video · Pastor · All Topics

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