Church Communications: Social Media Tips For Churches
The true key to a successful, growing, and engaging social media platform is the constant desire to adapt.
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As a relatively young person on a team of incredibly talented and experienced people, it’s quite hard to boil everything down to a couple of key points on how to be successful at communicating through social media. On top of that, my “millennial” tendencies want to pull from small amounts of success, and apply it to every medium and platform in existence, instead of accurately looking at what has worked and finding patterns of success.
I believe that the only true key to a successful, growing, and engaging social media platform is the constant desire to adapt. To where you can meet your audience where they are at, with their needs and desires in mind. This is what sets apart churches who manage their influence through communication platforms well, compared to those who don’t.
Social media strategies are constantly changing. Whether that be for an internal purpose like an all-staff email before the weekend service, or a public post to Facebook or picture on Instagram, each of these mediums require the same focus on communicating your church’s story.
Whatever that story may be, you have to make sure each post subtly pushes forward the message that supports your story. Another way of saying this would be: What purpose does your church have that you want everyone to know about?
Communicating to your church internally, whether that be to your staff or exclusively to the members of your church, lends for a different audience and therefore a completely different strategy than your external public social media posts.
For the most part, this audience is much more “bought in” to the message and values that your church holds and tends to sway less than the public following. We have found that this allows for a more structured approach, with more emphasis on details and providing information than inspiring a following.
As always, it’s a balance, and I would just argue that this form of communicating is where the strict details to events or instructions on how to execute something thrives.
Focus on consistency and follow a more outlined standard of practice that the audience can be accustomed to, using to find details that they might have missed in a meeting or in the church service announcements. Create a resource in these platforms for people to go to when they want to know more or may have questions on the purpose and/or execution of a specific thing.
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