Church Communications: Taking Inventory
As church communicators, we have but one purpose: to share the gospel — the good news of Jesus Christ, so that God is glorified and His people edified.
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Church Communications ResourceThe State of Church Communications: Report
For churches that are either looking into creating a comprehensive communications strategy, or planning for an overhaul of that strategy, this report will offer valuable insight.
Should You Decide to Accept It
Jesus’ other command was before his ascension: You are to be my witnesses in Judea, Samaria and the ends of the earth. He also said, “The harvest is plentiful, but the workers are few.” Because we can reach the ends of the earth with electronic media, we run the risk of missing the people next door – by not using word of mouth, or relying too much on word of mouth internally.
To enact the communications mission with these New Testament ideas, we present your next communication challenge: legwork. You’ll need to take a tour of your harvest field. So, envision Judea and Samaria as adjacent communities, from which your congregation may draw.
To help you, do this: Draw a circle of a three-mile radius around your church.
No Man is a Three-Mile Island
In his book, “Relational Children’s Ministry,” author Dan Lovaglia recommends taking inventory of resources before endeavoring to expand ministry, add equipment or change personnel. The same principle applies here, especially with regards to external communications: take inventory.
• Using your three-mile radius as a starting point, take a tour of the businesses, schools, community service agencies. Who are the people who oversee them? What are they doing to connect with community needs? Are there any similarities with your ongoing events, classes or programs?
• What are the electronic resources you utilize to send the gospel message beyond your building? Take inventory of those materials and how they’re used. Are there neighbors who may lend a hand?
• Expand the concept of taking inventory to media
What We Have Here Is…
A great failure of church communication is having a corporate, non-holiday event, and underestimating its worth and gospel potential. Take a look at your church calendar: service activities, events, Bible studies and sermon series. Does your church address ongoing community needs, neither of you has considered? Do you have guest speakers or ongoing classes, not associated with a holiday, that may be newsworthy? Plan those events with an external audience in mind, and prepare your internal audience to receive guests.
Another failure is not utilizing your electronic resources effectively – reminding congregants to share and repost information, or by not including links to register for classes or events online or emails.
A similar misstep is effectively attracting guests, but not embracing them by and interacting with them, as if everyone knows each other and what to do throughout the service. Accordingly, it is essential in every activity planned by a host church—always expect that your audience will include one person who has never been in your building.
Latest ResourceWorship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.