Divide Mixes Business with Pleasure on One Phone

Enterproid and BroadSoft work together for a unique BYOD experience.

Divide Mixes Business with Pleasure on One Phone
Divide Mixes Business with Pleasure on One Phone

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Sometimes it’s hard to separate work and personal business. With Divide, you won’t have to—at least as far as your mobile device is concerned.

Enterproid is bringing its Divide platform to BroadSoft for a “unified communications” setup. The end result is a dual-persona user experience with the work persona secured and cloud-managed by IT. In other words, employees will be able to conduct business from a personal mobile device, all without having to compromise privacy.

Users can manage work and life using the MyDivide interface. The portal also allows employees to lock, beacon, or wipe their mobile device in the event it is lost or stolen. Also, Divide Manager for IT has a fleet-management console for supporting enterprise-wide policy deployment and enforcement. In other words, it can see all connected devices, set policies by group, perform remote wipes of corporate data, lock the corporate persona and administer password reset.

“The integration of Divide and BroadSoft’s communications platform creates a new standard for BYOD mobility, virtualizing the worker’s office, making it accessible on the employee’s personal Android device and delivering it via the cloud—regardless of carrier, device or version of Android OS running on their device,” said Alexander Trewby, vice president of product and an Enterproid co-founder. “While other BYOD solutions focus on corporate email or the use of dual phone SIMs, the integration with BroadSoft’s platforms has extended the BYOD user experience to encompass workplace messaging, data and voice services, while also giving IT the tools to secure, manage and tailor the BYOD experience for each employee. We give the employee the flexibility to get what they need to do their job, anytime and on any device, without compromising user experience or privacy.”

BroadSoft allows mobile, fixed-line and cable service providers to offer a suite of services, such as high-def voice and video conferencing, text messaging, instant messaging, presence indicators, meet me audio conferencing, hosted call center capabilities and more.

Divide is available now via the Android Market.




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