Master Your Church’s Social Media Strategy in 7 Steps
Imagine how you would communicate differently to someone who attends your church regularly, versus someone you meet on the street.
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Every action we take on social media should be part of a larger strategy. Somehow, we lose sight of the bigger picture at times, though, and in the whirlwind that is ministry, we find ourselves staring at a computer screen, trying to figure out what else we can post.
Our social efforts should align with our church’s mission and vision. To make that happen, we need a strategy. It’s not as hard as it may sound, and with a strategy there is so much more clarity when it’s time to implement. So, are you ready to create your plan?
Follow this seven-step process to create a social media strategy for your church.
1. Understand Your Audience
The first step in your social media strategy is to really understand your audience. Now, this doesn’t always come easy for churches. We serve so many different people and we want to reach everyone. What we need to get really clear on, though, is who we want to connect with through social media, so that we can do so effectively.
One of the first questions to explore is whether your social media will be used primarily to communicate with your congregation or your community. I know you want to say both, but if you must choose one, who would you choose? Imagine how you would communicate differently to someone who attends your church regularly, versus someone you meet on the street. Your approach, visuals and messaging would be very different, right?
Next, dig even deeper to figure out the primary demographics and psychographics of those using each social network. Get a clear picture of who you are talking to, and start to imagine how and when they would prefer to engage with you through social.
2. Gather Inspiration
Once you have a clear picture of your audience, it’s time to gather some inspiration. In other words, it’s time to ‘listen.’ Where else does your audience hang out online, who else do they interact with? What type of content do they respond to? What kinds of questions are they asking?
Are there other churches (not necessarily local to you) or even brands that are doing a great job of reaching and engaging with the audience you defined? Follow them, and start collecting ideas.
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