Role of A Creative Director: Look to Three Components for Success
A leader can leave directions, show volunteers exactly what buttons to push at exactly the right moment, but the true test of leadership, is in releasing.
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Team Management ResourceWorship Facilities Magazine, September-October 2017
The September-October 2017 issue of Worship Facilities Magazine offers a glance at a Granger Community Church, and their recent install of a Lawo audio mixing console system.
There are many duties that a so called “Creative Director” may have on their to-do list each week. There are many titles that may fall into the category of “Creative Director” in the church.
You may work with a title of Technical Director, Media Director, Creative Arts Director, Creative Pastor, etc. There are weeks where you find yourself designing sermon graphics, building sets, taking staff photos, managing social media networks, training volunteers, or capturing testimonial stories, among many other various tasks.
There also may be weeks where you are working on yearly calendaring, budget planning, technology integration, or cleaning confetti off the student ministry floor. We could go on and on talking about the role of a Creative Director and how it is defined, depending upon the context of your ministry and culture.
In this article, though, we are going to discuss some bigger picture roles that I believe are essential in effectively serving under the title “Creative Director.”
1. First and foremost, a Creative Director must Lead Responsibly. This means that you must wholeheartedly understand that you are leading and pastoring the team that serves along with you. This isn’t a responsibility that we should take lightly.
In many contexts, we are responsible for large groups of volunteers, large amounts of really expensive technology, and fairly large budgets. Sometimes, the budgets of a creative/tech ministry are some of the largest, if not the largest budget of a church.
A Creative Director is entrusted by leadership to steward resources responsibly, and develop others diligently. As a Creative Director, are you leading in all areas of your ministry, responsibly?
2. A Creative Director must Relay Vision. In most situations, you are the middle man between a creative team and senior leadership. You take ideas and turn them into realities. You take scribbles on a paper and craft it into three-dimensional stage designs. You turn your pastor’s dreams into realities, with nothing more than a Skil saw and some LED strip lights that you got on sale from Lowe’s last Christmas (and gaff tape of course). You relay the vision from your pastor to your team, to effectively communicate their message.
More importantly, you relay the vision of your church to the congregation and community. You craft the story, you brand the program, you write the copy, all in an effort to relay the vision in the most concise and effective way.
Latest ResourceWorship Facilities Magazine, November-December 2017
The November-December 2017 issue of Worship Facilities Magazine offers a review of the 49 New Product Award entries this year, as well as those entries up for Solomon Awards in 2017.