The Role of The Creative Director: From Planner, to Producer and More
It’s one thing to have a brilliant idea, it’s another thing to inspire someone else to have a brilliant idea and to give them a platform to use their creativity.
Role of A Creative Director NewsRole of a Creative Director: Relax and Head To The Shower Role of A Creative Director: Look to Three Components for Success The Role of The Creative Director: From Planner, to Producer and More Directing Creatives Is Like Herding Cats
Team Management ResourceWorship Facilities Magazine, January-February 2018
The January-February 2018 issue of Worship Facilities Magazine offers articles about the many steps a church had to take in the aftermath of a fire, and another involving a church making the jump to 4K.
The Creative Director as Storyteller
As believers, we have the greatest story to tell. Further, Jesus himself told lots of stories, and his sermons were full of images - birds, wheat, beggars on the side of the road, lost coins… the list goes on. As Creative Directors, it’s our role to take the message of the gospel and clearly communicate it - without changing it - to the world around us in a way that is compelling.
The Creative Director captures the imagination of people, just as Jesus did. How are you taking the stories of what God is doing in your church and sharing them? If you don’t have a system for storytelling, you’re missing out on one of the most engaging ways to share the gospel with others.
One of the most compelling ways that churches can tell their stories and the stories of those in their church body, is through video and through streaming. Now more than ever, our stories can be heard literally around the world as soon as we hit “submit.” It may be a brief video testimony telling of life change that happened through your church. It may be as simple as setting up a livestream platform, in order to broadcast your church’s message and story to those who are seeking. These technologies provide an unprecedented amount of creative options for telling the good news of the gospel, to those who have never heard it.
The Creative Director as Visionary
Creative Directors in our churches shouldn’t feel limited by what they’ve always done or even by what they see other churches do on Instagram.
To truly stretch the boundaries of creativity, we need to practice having peripheral vision - while it’s OK to have specialties, it’s when you step outside the boundaries of what you’re comfortable with, that you come up with new ideas and new ways of doing things.
As Creative Directors, we should always have a vision for what could be, and what could come next. Our job shouldn’t be to just copy what another church is doing and apply that to our church. Rather, it should be to find the unique ways that God has gifted our church and our church body, and to creatively utilize those gifts for maximum reach in our community. Beyond that, we must be able to communicate these things to our team members, leadership, and key stakeholders.
Latest ResourceFor Lighting Design, What Software Is The Right Match For Your Needs? (Part 3)
Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.