Video Production: Creating Videos Beyond the Holiday Season

When it comes to producing videos, there is a place for both kinds of quality and various skill levels, regardless of the time it takes to produce a video.

Video Production: Creating Videos Beyond the Holiday Season
Among the many varied choices of videos to produce for your church include a "Year in Review" video, where one can highlight through a series of still photos, what it's like to be a part of church on more than just a Sunday for worship.
Video Production: Creating Videos Beyond the Holiday Season
Among the many varied choices of videos to produce for your church include a "Year in Review" video, where one can highlight through a series of still photos, what it's like to be a part of church on more than just a Sunday for worship.

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Visual Arts Resource

Worship Facilities Magazine, July-August 2017
The July-August 2017 issue of Worship Facilities Magazine offers a glance at a Texas church and Colorado church, with regard to recent work completed at each facility.
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We all know the value of using video to portray a story or a special event.

With video storytelling, there are countless ways to show people what your church is all about.

Using a visual media outlet where people can see an actual person or the church property helps to tell our story and make it more memorable. It captures the true essence of a church.

With video storytelling, there are countless ways to show people what your church is all about.

Church life is more than what happens during Christmas or Easter, it reaches far beyond that.

If you are creating videos, try and capture the variety of elements that makes up your church throughout the full scope of the year.

It’s easy to get caught up in making sure your videos are the “best,” and making sure they are of the highest-quality – both in production planning and content, but sometimes the best videos are the simplest. Oftentimes, they are the ones that take a few minutes to capture and are then shared on social media the same day.

There is a place for both kinds of quality and a place for different skill levels when it comes to video production. Delivering your message can be both professional and fun, regardless of the time it takes to produce a video.

Here are some examples of videos that aren’t exclusive to a holiday or to a sermon series. Some took more planning than others, but overall, they show a variety of aspects of the church:

1. Year in Review: Each year at Sewickley Presbyterian Church. we do a Year in Review video with still photos. The video tends to be longer than most, due to the content, but it gives people a look into what it’s like to be a part of church on more than just a Sunday for worship: YouTube #1

2. Volunteer Recruitment: Never underestimate the power of seeing one’s face on a video! It works wonders when trying to get people to sign up to volunteer: YouTube #2

3. Mission Trips in Review: What a great way to show people what happened on a mission trip, by sharing pictures from it!: YouTube #3

4. Event Invitations: YouTube #4

5. Mission stories: Plates were given to the church, written on by children describing what it feels like to be hungry. The church supports the organization that provides meals and household supplies to low-income families. It was their way of saying “thank you” to the congregation: YouTube #5


More About Jennifer Johnson
Jennifer Johnson is the Director of Communications for Sewickley Presbyterian Church, located in western Pennsylvania. She enjoys spreading the knowledge of what she's learned and sharing experiences through successes and failures within her role as an advertiser, marketer, graphic designer, web designer and all around church communicator. Jennifer is very familiar with the insides of a church — she's a PK (preacher's kid) and has grown up in the church environment. Her educational background is in graphic design and communications. You can reach Jennifer on LinkedIn or by email at [email protected]
Get in Touch: [email protected]    More by Jennifer Johnson

Latest Resource

Worship Facilities Magazine, July-August 2017
The July-August 2017 issue of Worship Facilities Magazine offers a glance at a Texas church and Colorado church, with regard to recent work completed at each facility.


Article Topics

Visual Arts · Video Production · Team Management · Team Development · Christmas · Church · Easter · Holiday · Members · Message · All Topics

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