WFX REACH 2017 Helps Churches ‘Reach’ Next Steps

Role-focused tracks included Tech Arts, Buildings and Design, Communications, Worship and – new to this year’s REACH conference – Cross Functional sessions.

WFX REACH 2017 Helps Churches ‘Reach’ Next Steps
As a worship band performs, a conference attendee stands during WFX REACH Raleigh 2017, which was held May 15-16, 2017.

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WFX REACH 2017 Helps Churches ‘Reach’ Next Steps


WFX REACH 2017 Helps Churches ‘Reach’ Next Steps
WFX REACH: Grow Your Tech and Worship Arts Teams
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RALEIGH, N.C. — Crossroads Fellowship Church, opened its doors on May 15-16, to welcome hundreds of enthusiastic WFX REACH attendees who gathered for inspiration and for a diverse selection of more than 50 ministry-building sessions.

Church teams could walk the floor to view the latest in audio, video and lighting gear…

The conference also showcased more than 40 manufacturers and service providers who serve today’s ministry needs.

Church teams could walk the floor to view the latest in audio, video and lighting gear,  as well as gain architectural and building advice, or discuss church security equipment needs – just to name a few.

Role-focused tracks included Tech Arts, Buildings and Design, Communications, Worship and – new to this year’s REACH conference – Cross Functional sessions.

According to REACH Conference Event Manager Beth Vinton, the newly developed Cross Functional sessions were popular among attendees. “The sessions are designed to help various roles within the church to understand each other’s role. Frequently, friction can occur when people, who work closely together don’t have a good knowledge of each other’s responsibilities. These courses can help to unify teams, which can assist in improving the final outcome of working together.”

Despite increased classroom sizes, this year’s 15-plus Communications sessions again were packed full. The first session was a deep review of the WFX Network Communications Survey results, first made available in March.

Present to unpack the findings and lead a discussion were Be Known For Something founder, speaker and author, Mark MacDonald, along with WFX Network Vice President Jim Wagner.

MacDonald noted the survey results are, “encouraging, because we are seeing that churches now understand the need for a person specifically tackling communications. However, from our report and our REACH session where we discussed the report, we found directors of church communication are unclear how they should strategize their church’s message. We found it encouraging, however, to hear firsthand, that many churches are considering this as a foundation for the upcoming year.”

Most concerning though? According to the report, many aren’t sure if their efforts are effective. “I heard it often while talking to leaders at REACH as well, tells MacDonald. “There are so many resources to help church communicators learn and grow their skills and strategy. I’m glad WFX, REACH, and their publications are helping with this initiative.”

If you haven’t had the chance to download the WFX Network Communications Survey and Report, download it HERE.

Look for additional event information coming soon for this upcoming WFX Conference and EXPO in Dallas, Texas, held in October:

Boot Camps and Tech Leaders Retreat: Oct. 10, 2017
Conferences: Oct. 11-12, 2017
Expo Solution Center: Oct. 11-12, 2017
Loudspeaker Demos: Oct.11-12, 2017

For up-to-date information on the conference, visit’s conference page.


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