What Makes for a Great Church Creative/Communications Director?

A great church creative director is equal parts brand ambassador, storyteller, metaphor maker, creative coach, and strategist.

What Makes for a Great Church Creative/Communications Director?
There are three types of stories: Stories of being in mission with our community, stories of being relationship with one another, and stories of Jesus being made more real in people’s lives.
What Makes for a Great Church Creative/Communications Director?
There are three types of stories: Stories of being in mission with our community, stories of being relationship with one another, and stories of Jesus being made more real in people’s lives.

Church Communications News

What Makes for a Great Church Creative/Communications Director?
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Church Communications Resource

The State of Church Communications: Report
For churches that are either looking into creating a comprehensive communications strategy, or planning for an overhaul of that strategy, this report will offer valuable insight.
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This morning, I changed a sentence of copy on an ad, I approved a new sound effect on an animation, I watched a video in production and made comments, and I listened to one of our team members vent about a workflow problem.

My time is much better spent coaching my team. My goal, in fact, is to make my people stars. Also, here’s a list of the types of roles your team may need.

5) A great church creative director doesn’t just solve problems, but makes sustainable strategies.

I am a champion of good workflow. I don’t want to just solve the problem, but fix it so that my world becomes a machine that runs on its own. In fact, I identified 8 Big Steps you can do to help your department run like a finely oiled machine from concept to publication. If you do this well, you’re no longer solving the problem of the week, but focusing your energy on developing great ideas. This process takes up to seven years, as I outline here.

What do you think makes for a great church creative director?




More About Len Wilson
Len Wilson has been championing creativity and more effective communication in church life since 1993. In service to this calling, he has worked on four church staffs, written ten books, consulted with dozens of churches, spoken at hundreds of events, founded two media micro-publishing firms, and acquired leadership books at a major publishing house. He is currently Creative Director at St. Andrew United Methodist Church in Plano, Texas.
Get in Touch: len@lenwilson.us    More by Len Wilson

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.


Article Topics

Team Management · Leadership · Spiritual Health · Team Development · Volunteers · Metaphor · Principles · Relationship · Stories · Storyteller · Strategist · All Topics

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The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine.

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