Why is Social Media in Ministry So Important?

The social media model of communication is receiver-focused. It’s about understanding problems and helping solve them. The medium, at its best, has shifted us from hype to help.

Why is Social Media in Ministry So Important?
Here is a chart outlining the size of the top social media networks' active user base per network, courtesy of dreamgrow.com.
Credit: dreamgrow.com
Why is Social Media in Ministry So Important?
Here is a chart outlining the size of the top social media networks' active user base per network, courtesy of dreamgrow.com.
Credit: dreamgrow.com

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Visual Arts Resource

For Lighting Design, What Software Is The Right Match For Your Needs? (Part 3)
Dig into this final part of a three-part series that looks into choices for lighting design software, including Vectorworks and LightConverse, and how each can best serve the needs of your church.

c) Twitter.

• Went “mainstream” in 2008. I put the word “mainstream” in quotes, because for many, it’s never gone mainstream.
• Twitter’s brand distinctive is instant news, information and reaction. Because the news media like it so much, it gets a lot of attention. It fits their field, but not all fields.
• For many, if you want to hear on the ground, unfiltered information of a significant event, this is the go-to source.
• Its challenging interface and posting limitations, though, alienate a high percentage of users who want to treat it like they do Facebook. Many people say they simply “don’t get it.”
• Over half of new accounts don’t take, and in spite of its history and attention, it only has 328 million active users a month – less than half of Instagram and 16 percent of Facebook. 
• It’s the hardest network in which to grow a base and has not grown as a network since 2014.
• Most growing users employ a follow-follow back method where they actively follow several people a day, then unfollow those who don’t follow them back within 3-5 days. Because of this, followership size is somewhat of a bogus statistic, and engagement is lower than with other networks. It has also been subject to false and purchased followers.
• If you’re already on it, great - if you’re not, it’s may be hard to grow at this point.

d) LinkedIn.

• Much smaller than the other networks, at 100 million users a month (5 percent of Facebook’s traffic).
• A rising network.
• Its exclusively professional focus is gaining traction, not just as an online resume and recruiting tool, but in daily interaction.
• High engagement, relative to its size.
• Ideal for professional engagement and platform building.
• For professionally minded churches, it may be the second most important network.

More About Len Wilson
Len Wilson has been championing creativity and more effective communication in church life since 1993. In service to this calling, he has worked on four church staffs, written ten books, consulted with dozens of churches, spoken at hundreds of events, founded two media micro-publishing firms, and acquired leadership books at a major publishing house. He is currently Creative Director at St. Andrew United Methodist Church in Plano, Texas.
Get in Touch: len@lenwilson.us    More by Len Wilson

Latest Resource

Worship Facilities Magazine, March-April 2018
The March-April 2018 issue of Worship Facilities Magazine offers articles about how to prepare, prevent and respond to church violence, a look into what church management software can do for your church community, and a piece on how a once popular nightclub venue was transitioned to become Shoreline Church's new home.

Article Topics

Visual Arts · Multi-media · Team Management · Budgeting · Instagram · Media · Ministry · Network · Productivity · Publisher · All Topics

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